5 Killer Digital Marketing Tips That Can Boost Your Business
This post will focus on the following topics.
- Conversational Marketing and Chatbots
- Voice Search
- Influencer Marketing
- Video Marketing
- Wrapping Up!
Whether you like it or not, digital marketing is a lifeline of the online world. It includes marketing techniques like - search engines, emails, social media, and more.
But, to implement these strategies, you need to have a strong marketing strategy. Every year we get to know about new digital marketing trends that are changing the web world and enhancing the user experience.
This year is about some innovations and gold old marketing tips. Excited to know what are these new tactics? Check out the list of killer marketing tips that can give a boost to your business.
Smart strategies lead to excellent results.
Conversational Marketing and Chatbots
Automated technology is a win-win strategy and you definitely cannot miss it. Conversational marketing is powered with artificial intelligence technology and help in getting customer feedback.
This helps in enhancing the customer-brand relationship as you can easily connect with each other over phone and chat. Wondering, how to start the conversational marketing?
Chatbots are the answer! Chatbots area great way to start off with the conversations. These are cost-effective, available 24/7, and direct way to interact with your audience.
With the increasing growth of mobile apps, chatbots have become an integral point. Chatbots have an enormous reach and it has been estimated that it will power more than 86% of customer service by 2021.
So, if you are planning to create targeted marketing campaigns, then you should definitely don’t miss on the chatbots.
We commonly hear people complaining of getting messages that have nothing to do with them. It’s frustrating, right? But, do you know if you send personalized messages, then the user is more likely to spend time reading or exploring the content.
The studies revealed that companies that use personalization have seen a more than a 20% increase in customer engagement.
Adding personalization to the content can not only provide them with relevant information but can urge them to know more.
You can use good visuals to attract users. An attractive piece of information is any day better than a plain piece of content. So, incorporating one can provide you with numerous benefits.
Well, we all know it’s trending! Voice search can change the business game to gain wider audiences. Voice commerce sales are estimated to be more than $40 billion by 2022.
The voice search assistants like - Siri, Alexa, and Google Assistant have become an integral part of our lives today.
But, how to optimize your content with voice search? Well, we will guide you.
- Focus on rich awareness: More than 60% of people are using voice searches to get their answers. So, to make your answers rich, you need to optimize the content with featured snippets.
- Reshape your content: Voice search prefers short answers and you need to make your content fit these needs. When a person searches for anything, they should be able to get crisp and quick information. For this, you can focus more on FAQ on both the blogs and product pages.
- Conversational Language: When framing content for voice search it is important to keep the tone conversational. This means you should focus on long-tail keywords and natural tone. This will keep the users engrossed and engaged with the content.
One clever hack to promote your business is through influencer marketing. Yes, you read it right! Studies revealed the buying patterns of more than 55% of people depend on the ones they admire and trust.
These can be celebrities, bloggers, or other famous personalities. By using the face of someone they recognize will help in endorsing your brand. Marketers can use this to gain a wider audience and web traffic.
The first step to begin with this strategy is to find the perfect face to influence audiences. You need to find the right person to be the face more of your brand.
This will allow the audience to connect with your brand and leads to an increase in business sales. For example - if you have a fashion brand, then you can choose a famous fashion blogger with effective social media accounts.
Your audience will love your products/services, thereby, increasing your profits! Try this and kick start your business.
We have to admit that the power of video content cannot be compared to a plain text. Video marketing is really engaging and can help in selling your product and services.
In the era of the mobile-mad world, targeting users with video content will help them stay engaged and keep them informed. The studies revealed that more than 51% of people claimed to be watching product videos and that has helped in their buying decisions.
Isn’t that great, one video can change everything yet provide you with numerous benefits?
Video Marketing is really helpful for businesses, especially if there are live videos. The live-streaming, when combined with an influencer, can turn out to be a really successful marketing strategy.
The influencers can interact with the audience to live and guide them about your product and services. It can help in gaining more audiences and help promote your business efficiently.
Above everything, you need to understand that customers are smart enough to understand the glitches. They want to see the true content which is relatable.
The more you connect with your customers, the more their purchasing patterns will affect. Also, you need to focus more on more personalized marketing campaigns that establish a better customer-brand relationship.
This will help you garner more audiences and will help in increasing website traffic.
Yes, there are many digital marketing trends that can help you enhance your business strategy. But, these killer trends are sure to make some difference.
It’s high time you start focusing on your marketing strategies and hit the road to success. So, what are you wondering? Begin your web journey with an excellent plan and then reach the global audience.
Well, you might be having some thoughts to share? Why don’t we make this post more conversational and discuss these trends? Drop in the comments and get started!