Do you want to hire an SEO agency? Are you sure you have done all the necessary research? Just in case the answer is no or somewhere in between, let's get down with it here in this blog post.
We fully understand that SEO has become crowded lately, and it is a difficult task to pick the most suitable agency and hand over your business to them.
The increasing competition within markets has made SEO every business’s the very first priority. Users now determine a business's credibility on the grounds of how high it ranks on a search engine. It is only natural for them to seek out the best online presence and for that, the first requisite is to have your website rank first which calls out for effective search engine optimization. Therefore, make it a point to ask the following questions before getting an agency on board.
How long have they been in the business?
Yes, dig that history out! While we do not deny the fact that everyone needs a start from somewhere, it is not always a wise idea to ignore the risks involved. There is some real hard-earned money involved, so it is your ultimate right to question the provider about his past service record and ask about any previous success stories.
You can also require testimonials or reviews to ensure the agency is legit and that your money won’t go into the drain.
Can you provide with references?
Any agency you plan to hire will have a reference to provide. Ensure that you at least get three references to check the agency's credibility. Try to have a detailed discussion regarding their experience with the agency and whether the results were adequate and impactful.
Ask questions about how affable they were and did they ask clients before crafting blog content. Also, do a little Google research to know where the agency stands in the local market.
What SEO techniques does your agency use?
This is one question which could make or break a deal. SEO is carried out in different ways, but the most popular ones are "White Hat “or "Black Hat".
An agency which tells you that they use Black Hat will surely take your business down the hill. They resort to means like spam links, hidden text, and keyword stuffing. This is looked down upon to an extent that even Google penalizes them
White Hat, on the other hand, reinforces an agency's legitimacy and hard work it does. It is also called ethical SEO and has an organic approach. Every SEO who is thoroughly professional in his approach would incorporate such a tactic in his services to increase traffic, revenue, and sales. It involves keyword and keyword analysis in addition to the backlinking and link building. To sum up, they use content and digital marketing to help businesses succeed.
Other than this, if they outright refuse as to what techniques they are employing to help accelerate your business, there is a big chance they are into the Black hat SEO and you need to reject it as soon as possible
Why you and not someone else?
This is where the real talk comes in! You can tell and judge a lot about an agency by how it answers the questions why should we hire you?
Agencies that make claims like “we are the cheapest out there” are a big no-no. Such answers tell that they are price-driven only and are unrealistic in their approach. A confident provider will ensure a quality result and reliability.
What will be the follow-up schedule?
This is very important to see where your business is heading towards. You cannot just sit back and wait for the outcome. Instead, make sure you have regular follow-up sessions where you get updates on what's been up lately. Stay away from the agency that evades the questions regarding having a communication schedule set up and does not give direct access to the team working on your business.
Who owns the content in case the contract ends and what would be the payment structure?
The additional blog posts and the optimized content should be yours and yours alone. You are the only one with rights to own them. Therefore, make it a point to include this in your contract as it is very essential.
An agency which says that it would have the rights to the content shouldn't be considered.
When pricing and payment is concerned, be extra careful. Make sure both of you are clear of any obscurity and have a well-defined payment plan and structure. Be it a flat-rate, a commission based structure, or an hourly rate, have it clearly defined in the contract so there is no confusion.
Can you guarantee a top rank in Google? How?
If the agency happens to answer “yes” to this question; there, you have got your red flag!
In the world of SEO, any guarantee should be of those quick impactful results. There is no way an agency could claim that they will take the website to number#1 rank as no one can determine how a website ranks first no matter how much testing is carried out to decipher that. The exact algorithm can never be dissected by any SEO provider.
And whichever agency guarantees such a thing, they would definitely be resorting to means that are not in alignment with the work ethics.
In a nutshell, SEO is a practice which is highly dynamic considering the fact that the search engines continue to update their algorithms for a better experience for the users. The agency you hire should and must be well aware of the changes and work upon constantly updating their working tactics. By asking the aforementioned questions, we bet you will get the most perfect agency for your business; one which would deliver long-term results and would do justice to each and every penny you spend.