Marketing Trends of SEO in 2018
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Shehroz QASIM

SEO services in Pakistan, SEO companies.

The Search Engine Optimization is the way too important technique for the current time to make the sites useful and available so, the expert SEO service company always provides the latest trends that must optimize the results and the traffic on the website as well as provides the basic guideline which can be useful in order to make the website more available and active. The year of 2018 has been the good and effective year for the SEO marketing trends and in the following article; the big moves of the SEO marketing are being discussed.

1. The mobile-first concept

The researches and studies say that most of the searches are being done by the mobile devices which kept the innovators engaged to optimize the search engine in a way that it can be more useful for mobiles. In previous inventions, the developers created the application which was responsive to phones however the secondary version of the web pages was the desktop application while this new trend puts the mobile-first and design the applications in a manner that the client’s mobile site will be the primary site. The analysis and everything about the development of the web application will be based on the mobile-first indexing which means that just being a mobile-friendly application will not do but the application must be firstly intended to be accessed on the phone.

2. Evolving SERP feature more

The evolution of SERP features is continuous however the search engines have started to provide the more efficient content so far in order to make the searches more sufficient and reliable. The related and effective content through the simple search gives it more versatile look with the important knowledge. This technique is used so far for the questions that are usually being asked on the search engines and the detailed content makes the search more useful for the user since the user can read the summarized content of the web page without opening that page.

3. Personalized SEO choice

Personalization is being widely used more often since it has given more accuracy in the search results so far. Most of the good search engines are using this technique to get the more optimized results. The digital world has the bulk of data available just on the few clicks and the personalization technique become more prevalent in SEO. The detailed customers' profiles help to target the accurate customers and provide the flexibility to the users to share their experience in the website as well. thus this particular technique used at a time to provide the mutual benefits to the business as well as the consumer.

4. Voice searching

Voice searching is an advanced approach for the searching as the search engines are becoming more optimizing and efficient; the voice search makes them more advanced and intelligent. The searching through the voice is being way too trendy especially after the artificial intelligence assistants are introduced. The more efficient these assistants are becoming the more efficient the access of data is required and the voice searching is in a continuous evolving state and setting the trend as well. 2018 has been the major year for voice searching due to advancement and great researches in the field of artificial intelligence.

5. The SEO and Videos

The videos traffic on the search engines have been way too large in current times and the quality of videos has also started to get the concentration of many users. Since it is an important and efficient way, the good quality videos boost the SEO as well.

6. Building the Link

Perhaps link building is considered to be an old approach but it is not outdated at all. Even now the search engines provision of links matter since better the link is more the traffic on the site will be achieved. Closely related links can make more optimize searches and this technique is still used to make more efficient search engine optimization

7. The speed of the Mobile site

The search rankings depend upon the speed of the site as well and as the new SEO approach mobile-first is getting the hype, the speed of site on the mobiles are becoming more important. Apparently, the good ranks make the site more SEO friendly and more approachable so far. So the speed of the site must be the major consideration while developing it however according to latest requirement there must be the measurement of the speed of site on mobile as well.

8. Experience of the User

Since the digital technology is becoming smart day by day the variety of sites is also increasing in a manner that the competition is getting tough all along. The users' feedback and a experience give support to the SEO of the site in this situation since the sites become more trustworthy and useful when the authentic users tell about their good experience with the site. For making the search engine more optimizing in current time, a proper attention to the users' experience is required in order to get the most optimizing results. The expert SEO service companies must make sure that along with providing the best results, there is a check on users experience as well.


About The Author

Shehroz QASIM

Umar Ali Khan is the teacher and trainer in the digital marketing agency in Karachi having the 8 years experience for that where students learn SEO services, Social media marketing service, and all that. Umer Ali has been given many trained employees to the SEO companies in Karachi, Pakistan and Digital marketing companies.

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