What is typography?
Well, a big majority likes to think that that font size and the typeface are collectively called typography. While it is true that the typeface and the font size are parts of typography, there is much more to it than just that.
Typography has been around for centuries. In fact, one could say that it has been around since the time we learned reading and writing. Today’s highly evolved and sophisticated typography comprises of things like style, grid, layouts, color theory, etc.
From design standpoint, typography is an entire field and programs like Photoshop and Illustrator have made it easier than ever to master it. From understanding the UX and UI trends to mastering the art of typography, everything is important for creation od amazing digital designs.
Catching your audience’s attention
In today’s world, whether you are trying to sell a product, grab a potential employer’s attention with your CV, or doing anything that involves engaging with another person; you need an eye-catching design. But, a great design will only get you so far, say professionals from a website design agency.
Once you have attracted someone’s attention, you must take hold of it. In order to keep your audience looking at what you want them to see, you need text that is beautiful, short and effective.
When it comes to the text, there are two things that matter; 1) How engaging and precise the content is, and 2) How pleasant and entertaining the text is. The former depends on the content creator (the people who write the content) and the latter, depends on typography.
The importance of typography
If the text is not pleasant to look at, the reader will get bored leave, if the reader goes away, your business can’t achieve its goals. Hence, typography plays a crucial role in keeping a person engaged.
Now that the importance of typography has been established it has also become clear that today’s businesses must master it, so that they can use it to their benefit. The truth is, almost all big businesses are already doing this. Even startups, which are short on capital, are starting to realize the importance of typography.
Improve your typography skills
As we said, typography is an entire field and one post cannot even begin to cover the entire thing. What we can do, is offer you some sound advice regarding typography to grab and keep hold of someone’s attention. So, without further ado, here are seven amazing tips to help you weaponize your typography skills.
The font must mimic the message
The four main categories of fonts are; serious & formal, friendly, glam, and lastly, informal. Any font that uses super-straight lines and looks like it could be used in an official document, belongs in the serious & formal category.
Friendly fonts are those which are a little bolder than the average font, and incorporate wavy/curvy letters (soft edged and rounded corners). Fonts that use lots of curves and/or joining handwriting, they belong in the glamorous category. And lastly, fonts that look like a modern-day handwriting, they belong in the informal category.
When choosing the font, think about what kind of message the text is going to send out and then try to mimic that with the font.
Know your audience
Once you have picked a font that you think correctly represents the message you are trying to send out you also need to make sure your audience thinks the same way too. People respond differently to a font, specially if you are targeting audiences in different regions of the world. One group might think find the font trendy and the other might find it out of place.
Hence, you need to know your target audience inside out and think the way they think when choosing the font.
Be sensible with the font size
Headings/titles should be big but avoid going too big (or long) with them. For the body size, 10-12 points is good for printing and 15-20 pixels is optimal for web publishing. Titles can be long if you want but then you have to make sure the text is really nice and engaging. Oversize headings are okay only when the message focuses on just one thing and the text is short.
Design needs hierarchy
When there is lots of text to read, for example, on websites, newsletters, resumes, etc. the text should have a nice hierarchy. Everything should be nicely defined and paragraphed so that the reader has no trouble reading or looking for something in text.
Readability is key
The text should always be nice, tidy and orderly so that the reader is read it without any confusion or complexity. This means, the spacing between words and the spacing between lines needs to wide enough to kill any chances of confusion. But, be careful not to overdo the spacing.
Text alignment is also important when it comes to readability. Don’t mix left, right and centre, just pick one text alignment and stick with it. Also, never, ever use justified text alignment.
Kerning is something that you look at in the end, when putting finishing touches on the text. Kerning is the spacing between two consecutive letters/characters. When writing text in designing, it is always best to make that none of the characters are too close or too far away from each other.
Consistency, consistency, consistency
A text can only be engaging when it focuses on maintaining a certain style. If the text style is all over the place, it will make the whole design look ugly no matter how effective the text itself was. So, with text, it’s always important that you stick with just one font for the titles and just one font for the body. Same goes for text style (bold, italic, etc.), stick with one.
With font size, there is some room. You can use two different font sizes in the body, one size for the main body and one size for any side labels or notes.
So, there you have it. Hope you enjoyed reading the post and learned how to further improve you typography skills.