How to Design Social Media Images for Brand Recognition
Images for Brand Recognition
What adds flavor to plain text? Nothing but photos, images and infographics, which usually enclose a large space as compared to quotes and texts. So graphics are important to improve your visibility and make the most of your marketing campaigns.
If you are into marketing, you probably have learnt the importance of visual learning. Any visitor to your website will easily become your customer if you convey your idea through engaging graphics.
If you are looking for a good rank in Google, a high number of views on social media pages, and more comments on your posts, then it’s high time to update your marketing strategies as per the latest standards.
When optimising your marketing campaigns, you may come across so many ways to choose from. A sure-fire way to get assured results is graphics. Take advantage of animation and creatively design your social media images to spellbind your prospects.
Graphics play an important role in accentuating the meaning of the content, which further helps you drive the audience. Uploading an infographic to a blog post is likely to generate high traffic as compared to posting only content.
Some top sites, for example, Instagram, Pinterest and Tumblr use images to enhance the value of content, and images posted on Facebook and Twitter generate better engagement than posts without images.
The idea is to design images to improve brand recognition. You need to consider many factors while designing images to evoke a feeling of belongingness amongst prospects.
Let’s discuss them step by step.
A color palette is key
Are you fond of colors? Make sure you play with them right! Go through the top ranked sites on Google to understand why consistency matters to the colors of their logos, texts, and images. They select two or three colors, usually from their websites and use them in their marketing campaigns, which encompasses social media posts and blog posts. Using the same color helps you achieve brand recognizability.
Okay, what comes to your mind first when you see the color purple along with the impressions of white on it. You are right! It’s a Cadbury's dairy milk chocolate.
It’s all the game of color psychology, which puts customers into actions.
To develop a sense of trust, resilience, and loyalty amongst customers, major brands, for example, Facebook, Twitter, Dell, IBM, and HP use the color blue.
If you own a youthful brand, you can choose bright colors that represent your brand well. But if you want to welcome visitors, then you can use pastel colors.
Designers play a major role when it comes to choosing colors, as they understand color codes or hex codes- A six-digit code that presents an exact color recognized by HTML and CSS universally.
Use of Watermarks
Make sure you create guidelines according to the size and placement of an image if you are planning to use a logo or other icons in your images. Remember, lack of consistency in logo sizes or any random placement can ruin the outlook.
Keep up the consistency throughout your images to show your professionalism and quality of work.
A rule of thumb is using your logo as your profile image. Your creativity reflects when you design different variants of your logo to make your brand recognizable by audiences.
Pro tip: Avoid placing your logo on the edge of your photo. Make your page highly interactive by leaving some space around it.
Design Reusable Templates
Facebook, LinkedIn, Pinterest, etc., have some specific optimized image dimensions. Keeping in mind their specifications and designing images according to them could be boredom, and moreover, you may make blunders. Furthermore, creating a single image to share on all platforms can consume a lot of time.
If you want to reduce your design time without any compromise with quality, then start creating templates for the posts you share regularly. You can accommodate a variety of content by creating various types of templates.
Ready to share images
Don’t create complex images that frustrate viewers. Keep your images subtle to share, post, tweet and pin images from your website to other places. Add share buttons to images and represent them using recognizable social media icons. Striking icons motivate viewers to share images and build your brand awareness and recognition. You will achieve the high brand proposition, new users, followers, fans, clients, and customers to name a few.
You need to know that the brain interprets 90% of the visual information. This is the reason why prospects click videos more as compared to lengthy posts.
Whatever you share, make sure you use pictures to enhance the overall value. Allow colors, images, and backgrounds to represent your brand and put your best foot forward in the market.