How to Avoid Common Content Mistakes
With the way SEO and digital marketing is currently headed, it is quite understandable that content creators are finding it harder to create content that will be interesting to their audience and follow the technical aspects of SEO and online marketing at the same time.
Because of this, mistakes and practices are committed, sending most of the marketers to failure. If you are one of those wondering why your content is not performing well even if you are following the right content marketing strategy, this article is for you.
The problem might not be in your strategy but the content itself. Here, we will discuss three of the most common mistakes you are making in your content. Later in this article, we will share some tips on what you can do to avoid committing mistakes and get your content rolling
Common Content Mistakes
- Grammar and Spelling: A lot of writers do not pay special attention to the technical aspect of writing. This is sad. A good grasp of the English grammar and spelling equates to professionalism. If you have a lot of grammatical errors and spelling mistakes, this may be the biggest reason why your audience is not trusting you. Take a good look at your articles, the e-mails and newsletters you send, and the content you post on social media. Go through them with a fine-toothed comb and identify any grammatical and spelling error. Not taking the time to proofread your content would give the impression that you may not have the time to accommodate your customers too.
- Value: Fine, your content is already in perfect grammar and there are no spelling errors. But, is it interesting? Does it answer your customers’ problems? Is it worth spending 10 minutes reading it? If your answer to all the questions above is no, then this is your biggest mistake. Remember that value is the biggest factor that customers are looking for in a business now. They would not mind spending time on your website as long as they can get valuable things from it.
- Call-to-Action: Now that you already have the technical stuff and creative aspects taken care of, the next thing you need to make sure is that you are actually persuading your audience to either check more about your business or buy from you. If you do not have at least one call-to-action in your content, what is the point? Sure, your readers will have realized that you have the solution to their problem. Then, what? How will they get hold of this solution? It is important that you call your readers to take action at the right time and at the right place in your content!
How to Ensure Content Quality
For you to create really good content, there are a couple of things you need to do before you even start writing. Take a look at some of the tips below.
Create Buyer Personas
If you read articles about tips and tricks in creating amazing content all over the Internet, you will notice that most of them will say that you should be putting the needs and wants of your audience first. The content you create should target them, trying to solve their issues. It should not be about your products.
The easiest way to create your content with your buyers in mind is to actually do your research and identify who your target market is. From there, you should try to be more specific until you can create a profile of a single persona that might be interested in what you are offering.
What is this person like? What are his or her hobbies? Are they impulsive buyers or they are smart shoppers? Considering all these things will help you write your content in such a way that will appeal to them.
Vary your Content
Sticking to one type of content is a very bad idea. First of all, no one wants to read a lot of words all the time or watch videos all day or listen to podcasts all night. An effective content marketing strategy uses a variety of content types that are distributed in multiple channels.
This is why it is important to create a calendar. You will have to efficiently schedule when you should write an article, create infographics, shoot videos, or record podcasts. Make sure you have a nice blend of all these content types and distribute them to as many platforms as you can. This way, you can reach a wider audience.
Finally, never forget to take a look at the three common mistakes we said above when you are done creating your content and you are already in the proofreading phase.
We understand that content creation is never easy. However, this is not an excuse for you to just let your mistakes slide. Remember, you are putting in your brand and the name of your entire company on the line. So, you just have to be prudent about it and follow a system to minimize mistakes as much as possible.