The Reasons Why We Love Guest Blogging
The following topics will be discussed in this post.
- Importance of backlinks
- Do your research
- Quality of your content
- Implement SEO correctly
- Optimize your blog
- Social Media Marketing
- Link Sharing to gain exposure
- Final Thoughts
Guest blogging got off to a great start a few years ago when bloggers were given a platform to talk about their favourite topics and share links with others.Then, things changed for the worst when guest blogging became a "spam" strategy to gain more backlinks to their own site.
Now, it's clear that you should try to promote your site as much as possible if you want to rank high with the search engines. That being said, guest blogging is not one of them. So how can you take advantage of this useful tool?
Importance of backlinks
Backlinks are simply a referring link to your website from another website. It can be used in the form of text, image or video.
For example: <a href=”https:sitereq.com”>Sitereq</a>
In the example above the word Sitereq after “> is the text link also known as anchor text if this was referring to another website.
For starters, you need to understand that backlinks are vital if you want to achieve good rankings with Google, Yahoo, and Bing.
They are crucial for the search engine to rank your website well. However, guest blogging is a great way to gain backlinks and improve your
rankings without having to put in too much effort.
Do your research
The main problem with guest blogging is that many people jump into it blindly without knowing what the search engines really want.
They tend to leave out important factors such as link popularity is essential in Google's algorithm.
For instance, you want to make sure that any links you have included are from trusted websites. If they are from sites that have a poor reputation with the search engines, then you don't want to use them.
Quality of your content
Do you prefer quality over quantity kind of guy?
You need to understand that SEO is more about the quality of your site and the content of your site than any link popularity that you get.
It's all about getting more backlinks to your website. In order to do this, you need to know how to incorporate keywords in your article so that the search engines can easily index your site.
To make it easier, you can use SEO strategies like article marketing. The main difference is that SEO relies mainly on keyword density, while guest blogging relies on the quality of your blog.
Implement SEO correctly
Implementing SEO into your content is an art.
It is one of those things that can be easily overlooked, especially if you are new to SEO or blogging.
Most new bloggers tend to enrich the articles and their website pages with huge number of keywords.
So much so that the article itself does not make sense, other than the fact that it has keywords.
This tactic may have been successful in the past but those days are long gone.
Think creative and outside the box.
If you want to implement SEO into guest blogging, you have to make sure that you do it correctly.
Guest bloggers should be careful not to overdo the optimization but instead should just make sure that they are using a good SEO tactic.
Optimize your blog
To optimize your blog, you can use different strategies such as:
· building a link bank – Build as many links as possible with relevant niche websites.
·commenting on forums related to the niche you're blogging on – Commenting on forums can be challenging at times. Make sure to read the guidelines carefully outlined by forum you are about to post. The last thing you would want to do it get restricted.
·submitting to different blogs – Submitting to different blogs is a good idea. Make sure to not to use duplicate content. It can be time taking to create valuable content but it’s worth it.
·submitting articles to directories – This practice only works if they are relevant to your business. Most of the directory website will accept different niche. Watch out sometimes you may be asked to pay a fee to list your website on their directory in order to gain backlink.
·joining forum communities and forums related to your niche
·submitting your site URL to popular search engines - Simply submit your website for indexing
This will ensure that people who find your blog through search engine optimization will also find you.
Social Media Marketing
Another SEO strategy that in gaining popularity is to use social media marketing.
Social media has grown significantly over the years.
I bet you would agree that most of us spend fair few hours scrolling though posts, news and updates every week.
Especially when something goes viral on social media it’s hard to ignore it.
Social media marketing can be done through Facebook, Twitter, and many more social platforms out there by providing relevant information, that is interesting to people who visit these sites and connecting with these social network users.
How can you determine what is interesting and what is not?
Well, there is no right or wrong way to ascertain………
Just test and learn!
You will have to go through a few failed attempts until you get the hang of it and then improvise.
Link Sharing to gain exposure
Link sharing since the time of social media has taken a new turn all together.
For good, of course……..
With one click you can share anything on social media.
The next thing you know hundreds of people viewed it and perhaps if you are lucky enough liked it.
You can also utilise link sharing with other blogs in order to increase your exposure to the search engines and increase the number of people who will find you.By linking to other blogs, you can help to increase your ranking.
Check out a list of link sharing sites.
There are other methods to promote your site that will help boost your rankings without requiring too much effort or time.
Social bookmarking is one of the best SEO techniques and you can do guest blogging as a part of your SEO strategy.
In a social bookmarking page, you can include links back to your site and include a link to your blog. By doing this, people can find you more easily because they can find your link to your site through social networking and you won't have to do anything other than put up a link to your site
Now that you have learnt the reasons why we love guest blogging, tell us in a few words which one is your favourite?