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This topic will be discussed with the following structure.
- The four Best B2B SEO SaaS Strategies that your Company must leverage in 2023
- Technical SEO Audit
- Content Production and Marketing
- Voice Search
- Link Building
More than 65 percent of online experiences begin with a search query. The number is even more prominent for an industry like SaaS, wherein most of the client acquisition begins online when most people search for SaaS solutions online. Thus, if you want the target clientele to find your B2B SaaS business, then a higher rank on Google’s SERP can do wonders. However, attaining an impactful search engine rank among the many millions of pages on the web is not easy. Thus, mastering the art of B2B SaaS SEO becomes crucial.
Simply put, SEO for B2B SaaS is the process of getting a SaaS company’s website to the first position of the search engine results page (SERP) for a list of relevant keywords with the objective of increasing organic traffic. Contrary to popular belief, SEO for a B2B SaaS company is not simply about on-page website optimization. Off-page SEO, technical optimization, authority, and brand building are crucial aspects of B2B SaaS SEO. When done right, your SaaS Company can gain 1000 percent more organic traffic through search engine optimization alone. So, now that we have established the significance of specialized SEO strategies for a B2B SaaS company, Let us look at some SEO techniques that can truly make a difference.
The four Best B2B SEO SaaS Strategies that your Company must leverage in 2023
The primary distinction between B2C and B2B SEO is that the latter is more comprehensive and specialized as the services or products offered are more complex, making description a challenge. Thus, SERP for B2B SaaS comes with increased hurdles.
Technical SEO Audit
The most important aspect of an SEO strategy for a B2B SaaS company is the technical audit. It can be termed the behind-the-scenes optimization of your website to boost its visibility and SERP ranking. The crux of technical SEO audit includes a rigorous evaluation of the nooks and crannies of the website to test its backend elements, like page speed, crawlability, index status, etc. A Technical SEO audit aims to help amend any infrastructural issue hampering the overall optimization efforts of your website and detrimentally affecting the SERP rankings. Web design URL layout, site design, image distribution, sitemap, etc., affect the technical SEO’s health. A routine examination of your website’s technical SEO via an audit has multiple advantages, such as –
- SEO practices, like keyword stuffing, duplicate content, etc., which resulted in a penalty, are removed.
- An audit helps produce a list of metrics to facilitate the website’s speedy recovery and improvement.
- It helps gauge if search engines can index and crawl all the web pages of your B2B SaaS company’s website (indexing and crawlability are crucial even to receive a SERP rank).
- Implementing technical SEO recommendations makes the website more user-friendly, which is indispensable for client acquisition as a B2B SaaS service. Thus, there is an immediate improvement in organic traffic, engagement, conversions, etc.
Content Production and Marketing
After the technical nitty-gritty of your website is sorted, it is time to focus on the content. By creating and sharing relevant articles, blogs, videos, podcasts, and other media, your business’s website is able to attract, engage, and retain the right target clientele. Statistics illustrate that organizations that indulge in blogging receive 97 percent more links to their site. Similarly, by updating and republishing your site’s blog posts, you can increase traffic by over 100 percent. Thus, content production, upgrade, and marketing is a B2B SaaS SEO strategy that is simple yet incredibly effective.
Likewise, the continuous efforts at producing quality content by following the E-A-T formula will mandate Google to consider your website as an authority in the niche, automatically improving search engine rankings. The key is to have fewer pages with more dense content, as that is precisely what Google prefers. However, SaaS companies often fall prey to the temptation to create new pages whenever a new feature or tool is on the cards.
Voice Search
The popularity and ubiquity of voice search are growing at an unprecedented rate. The convenience, speed, and ease that comes with voice search have made it one of the most sought-after methods of query input in search engines. Currently, a whopping 48 percent of netizens are using voice search for general queries, and thus, it is pivotal to cater to this massive demographic. When optimizing your website for voice search, remember that the keywords must be longer, less formal, and more conversational. For instance, when typing a query related to SaaS solutions, the prospect may say something along the lines of, ‘Hey Siri, find me a SaaS solution for remote office setup.’
Link Building
A fundamental B2B SaaS SEO strategy is backlinking. Simply put, link building is the process of receiving relevant backlinks from other websites to your website. The goal is to increase the number and quality of inbound links to your page to improve its SERP ranking. Typically, the more backlinks a page has, the more organic traffic it garners from Google. Link building is crucial to boosting the search engine position of your website. For B2B SaaS companies, backlinking can vehemently help get the limelight and the visibility required from search engines. Link building can help your company establish itself as an authority in SaaS and bolster overall brand recognition.
Google considers backlinks as votes of confidence, and the higher the number of backlinks, the more likely your site will rise to the top of the SERP. The fact that the number one ranking page on Google’s search results gets an additional 5 to 14.5 percent more ‘do follow backlinks’ from new websites each month is proof enough that the phenomenon’s prowess is accelerating the SERP ranking, brand authority, and popularity. In a nutshell, backlinks are important because –
- They help improve your website’s visibility
- Backlinks bolster your B2B SaaS rankings
- They expand your SaaS solutions’ discoverability
- They bring referral traffic
So, there we have it, the top four most important B2B SaaS SEO strategies for 2023. If you want to boost the SERP rankings of your SaaS Company and ensure that it reaches the top of the SERP, then get in touch with Opositive. Our SEO specialists are here to help!
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