This post will focus on the following topics.
- Use SEO
- Expand into new locations
- Harness the power of social media
- Revitalize your website
- Expand your payment methods
- Reward loyalty
- Use digital advertising
These days, if you’re not making money online, then you’re not doing it right. Practically every business has expanded its digital presence to help drive innovation and maximize profits.
However, mastering the art of online sales is no walk in the park. That’s why this article outlines seven easy ways to improve your online sales.
It’s a fact that SEO isn’t dead. It has been said time and time again that content is king when it comes to targeted organic traffic from search engines.
This means writing articles on your blog, creating e-books or white papers, and getting active on social media channels where you can publicize your web pages, so they rank well for keywords that have high buyer intent.
Expand into new locations
A staggering 63% of online revenue still comes from physical store sales, according to Statista. This highlights the fact that your business is losing out if you aren’t selling in-store and online.
If you haven't already, think about how you can take advantage of each format and expand into new locations. This could be through pop-up shops or by setting up a social media page in different countries where you can advertise your products and services to a wider audience.
For example, Sutton comes sixth in UK's top local economies, so why not consider looking at these localized pockets of business to help kick-start your revenue stream in new areas. Get creative and think outside the box when looking for ways to encourage people to shop with you in multiple places.
Harness the power of social media
Expanding into new locations is another important step towards increasing revenue, but it doesn’t stop there. In fact, half of all consumers would be more likely to shop at a store that was present on social media channels like Facebook and Twitter, according to Mashable.
According to The Telegraph, businesses who use social media regularly see a 41% increase in revenue year-on-year (compared with just 13% for those who don’t).
So it’s essential that you have a strong presence on these networks and interact regularly with your followers by posting updates and engaging in conversation. This is a good way to drum up some interest in your new business locations while promoting products and services at the same time.
Having said that, it is important to get your marketing messages right before you start promoting them through these channels. This means carefully crafting headlines and descriptions which will entice customers into purchasing what you have to offer.
For example, sharing product or service-oriented posts on your page can encourage followers to click through and buy online. Or why not hold a competition with an attractive prize to give people added incentive?
This will increase engagement on your page and help spread the word about what you have to offer.
Revitalize your website
Having a working website is simply not enough these days. Your eCommerce store needs to be snappy, user-friendly and function seamlessly across multiple devices.
This means investing in your site’s appearance with the latest web design trends, as well as its functionality by employing processes that make it easier for people to purchase from you.
For example, try using SEO plugins on your WordPress page, which will allow you to display targeted search terms prominently on your home page or product pages.
Expand your payment methods
It is also important that you offer your customers a choice of payment methods. Offering more than one way for people to pay encourages sales and drives up the average order value (AOV).
This means giving customers the option to purchase using PayPal, credit cards or bank transfers in addition to traditional offline payment methods like checks and cash.
According to Get Elastic, multichannel shoppers spend 39% more money online with retailers who make it easy for them to purchase across devices.
As well as making your products available at different price ranges, make sure you recognize every customer by offering discounts for repeat purchases or regular expenditure.
Not only does this give people added incentive to shop with you again, but it also reinforces positive behaviors, encouraging them to spend even more in the future.
For example, if a customer spends over a certain amount, then send them a voucher which they can use on their next visit. You could run loyalty points schemes where people collect points from each purchase and can trade them later on for amazing discounts or incentives.
Use digital advertising
If you want to be successful, it is important to consider your overall marketing strategy. That means re-evaluating how you use digital advertising such as Google AdWords and Facebook ads (and other social media platforms) to promote sales.
You can easily set up campaigns yourself by choosing keywords that relate to your product or service offering, and then target people who are most likely to be interested in buying from you.
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