This post will focus on the following topics.
- SEO's Role in Your Construction Company
- What are the Benefits of SEO for Construction Companies?
- Making SEO Work for Construction Companies
A high-performing SEO campaign is crucial for any business, including construction and remodeling companies.
There are probably dozens of construction businesses in your area. Your company needs to distinguish itself from all its competitors. Although traditional marketing is helpful, it's not enough, especially since most of your target customers are spending their time online.
Whether they need a contractor for their remodeling project or leads for materials like paving grade bitumen, they are probably using the Internet to find what they want or need.
If you don't stand out online, your company will get lost in all the options the Internet has to offer. Instead of getting overlooked for contracts you qualify for, raise brand awareness with SEO.
SEO's Role in Your Construction Company
Search engine optimization's (SEO) role in your company is to help you rank higher in the search engine results pages (SERPs), drive more traffic to your website and increase your sales.
With so many competitors in your industry, your construction company can stand out with a comprehensive SEO strategy.
As mentioned above, SEO is a crucial part of any business's marketing strategy. The Internet is full of websites that can answer or confuse customers. The results for some queries can go on for dozens of pages.
By using keywords, backlinks, and other web optimization techniques, you can boost your business's rank on the SERPs. The higher your rank is, the better.
What are the Benefits of SEO for Construction Companies?
One of the top benefits of search engine optimization is its boost in your SERP rankings for keywords and phrases related to your company. This matters since pages that land the top position in Google receive 33 percent of search traffic.
Also, websites that show up higher in the SERPs appear more authoritative and credible.
When your website appears higher in the search results, more people will find your company, learn about your products and services, and eventually become your customer.
If people like what they see, they will most likely recommend your business to family and friends who may need your services.
Recommendations are beneficial, since people trust feedback from real people (especially the ones they know) over advertisements.
More Qualified Traffic
SEO ensures that your website's traffic is more qualified, aka the people are more likely to become your clients. Since SEO helps you reach potential customers who are already searching for your services, website visitors will most likely convert and become clients.
This keeps you from wasting money when reaching people who don't need your services.
Making SEO Work for Construction Companies
So, where do you start with your SEO journey? You can always optimize your website in-house or hire a professional to do the work. Either way, you need to keep the following suggestions in mind.
Start With the Right Keywords
To choose the right keywords, identify keywords and phrases your customers used to find your services. You must also select keywords that are related to the content you provide. For example, the term 'kitchen remodels' is a good keyword for contractors.
Better versions of this keyword are 'bathroom remodeling examples' or '(City) bathroom remodeling.' If you are selling galvanized sheet metal, you can also do the same keyword approach.
Keyword research, however, requires time, patience and understanding. One of the best ways to kick-start your SEO effort is to brainstorm keywords you know your customers have used.
Also, your chosen keywords are action-oriented, meaning they should indicate an intention to buy.
Furthermore, consider the amount of traffic these keywords may generate, but refrain from focusing too much on a keyword with the highest traffic. They can be competitive, but it will take a lot of time and money to reach the first page of the SERPs.
Write Content on Helpful Topics
Informative and authoritative content establishes your business as the authority. The principle not only gives website visitors more reasons to return, but gives Google a favorable signal.
As you continue to provide them with relevant content, you build your credibility while establishing trust with potential customers.
When choosing content, consider what your customers frequently ask. What information do they need? Do they have a problem you can solve? Offer guidance and solutions that entice them to use your services.
Earn Backlinks to Your Website
Doing this increases your SERP ranking and traffic. Providing information through blog posts on high-traffic and high-ranking websites can funnel visitors to your website. Also, a rule of thumb with backlinks:
GOOD CONTENT GENERATES GOOD LINKS BACK TO YOUR WEBSITE.
To maximize your full potential in SEO, it's best to work with a professional. They can help your construction company climb its way up to the top of the SERPs.