Developing Fresh Content: Advice for Businesses Stuck in a Rut
This topic will be discussed with the following structure.
- Find professional help
- Look at your previous content
- Gather ideas from employees
- Scope the competition
- Ask your audience
- Create something random
- Write part twos
- Invite guest bloggers
You have pretty much wrung out your brain for new ideas, and yet, you cannot think of new content that will appeal to your audiences, much less convert them into customers.
If this sounds familiar to you, do not worry, you are not alone.
But you cannot go without new content for long, lest you lose your existing audiences to competitors who post more frequently than you.
If you are having trouble coming up with fresh content, here are some ideas on what you can do:
Find professional help
When you cannot think of new, interesting content for your business to save your own life, it may be time to turn to professionals for help.
There are digital marketing companies that offer a wide range of services, from brand reputation management to content marketing, and most of these companies offer content creation as well.
Look at your previous content
Look at the history of your content and see which pieces achieved the most success. Doing so can help you think of future topics to explore and give you an idea of which types of content are the most effective in getting engagement for your pages.
For example, if one of the most successful blogs you had last year was something related to a certain niche, consider writing for the same niche but with a different slant.
Gather ideas from employees
If you do not have a creative team for your business, it can be quite challenging thinking of new ideas for content every day. However, that does not mean you cannot gain insight from your other employees, even if their job is not related to marketing at all.
They already know your business and what it is all about; they may have a few ideas of what you can share with your audiences that you have not thought of before.
Scope the competition
No one likes to admit it when their competitors are doing better than them, especially when it comes to content creation. But if your competitors are posting content after content that seems to be working for them, it is a clear sign that you should be stepping up your game lest you get left behind.
Look at what your competitors are posting. This is not done to copy their content, but it will give you an idea of the current trends, which will help you explore new ideas for your own content.
Ask your audience
Your audience is who you create content for in the first place, so why not ask them directly for the topics they want to see? Not only is this a great way to engage your audience, but it is one of the most effective strategies to gather ideas that have high chances of appealing to them.
Sometimes, it is better to stop guessing what your audience will like and instead ask them what they want to see. When done right, it can even turn occasional visitors into full-blown fans, which is what we are all hoping to achieve with content creation after all.
Create something random
Not all your posts need to be strictly related to your business or industry. When you cannot think of anything else to post, it is okay to post about something random but is in tune with your branding.
For example, if your business is all about make-up and everything beauty-related, why not write about hairbrushes and how they have evolved over the years.
Even if you do not sell hairbrushes, it is still related to beauty and will bring value to your audiences.
Write part twos
Check out your previous posts. Are there pieces of content that you could explore deeper or expound? If so, creating a sequel for these posts is a great way to keep your pages updated until you can think of fresher ideas.
At the same time, posting part twos of your previous posts can also give you more traffic within your site due to internal links.
Invite guest bloggers
Guest blogging is a great way to increase exposure and search rankings. But more than that, guest bloggers can provide the content you need when you cannot come up with new ideas on your own.
Invite guest bloggers on your website or actively look for them yourself. Either way, ensure that the guest blogger you are inviting is reputable and comes from a related industry.
If you're stuck in a creative rut, these tips can help you get out of it as soon as possible--or at least push out quality content until you can start coming up with fresh ideas on your own.
Whatever the case may be, do not let your business pages stagnate for too long--remember that inconsistent posting is one of the top turn-offs for potential customers.